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15 minutes a day to positive PR
Personal mail is the most unusual thing you find in your mailbox each day, wouldn't you agree? Almost everything you find is advertising - or bills. Sometimes, when you've worked hard, you'll find a check. But a personal message, with a hand-written envelope, is a rare find. And that's why one simple habit can raise you head and shoulders above your competition - whether you're a real estate agent, a hairdresser, or a dentist. In just 15 minutes a day, you can connect with 5 clients, or potential clients, in a manner that will not only give them positive feelings about you - it will have them telling friends about you. What's that simple connection? A short, hand-written thank you note. Thank you notes are as rare as a gas station attendant who washes your windshield - and when's the last time you saw one of them? They are so unusual that I once had a client write me a thank you note - to thank me for writing her a thank you note. If you want to make a name for yourself in your business, get a nice supply of notecards, a couple sheets of pretty postage stamps, and put "Write thank you notes" on your calendar for each and every work day. When you write your notes, don't advertise. Sign your name and add your business name and phone number and/or e-mail. But don't ask for anything. Simply say a sincere thanks. Right now you might be thinking that you don't have 5 people to thank every day, but if you open your eyes, you'll find them. Start with prospects. Did someone allow you to show them homes today? Thank them. Did you do a listing presentation? Thank them. Other businesses can do the same. Did you give someone a haircut today? Then thank them. Did you repair someone's radiator? Thank them. Did you interview a potential new homeowner and explain their mortgage options? Thank them. Obviously, some businesses have the potential to thank many more than 5 each day - and if you can find the time, do it! But what if you're a real estate agent and you stayed in the office all day, working on ads and sending out prospecting letters - and had no contact with clients at all? You've still got people to thank if you search for them. For one thing, you don't have to stick with today's events. You can thank someone who called for information yesterday, or the day before. But there's more. You can write a note of thanks to your bank manager because the teller at the drive up window is so pleasant. Or how about the grocery store manager who hires such friendly checkers? You can thank that person who fixed your radiator. You can put a note in your mailbox to thank your mail carrier for always being on time. You can thank a waitress who went out of her way to make sure you had a good meal. And of course, you can thank any past client who sent you a referral. It doesn't matter who you thank - or if they could ever turn into a client. The fact that they'll be talking about you will spread word of your thoughtfulness far beyond any limits you might imagine. One more thing - there's a bonus that you can't measure in dollars. When you start looking around for people to thank, you will feel thankful. You'll notice how many people make your life more pleasant each day - and the smile in your heart and on your face will grow. You'll love life more, and that feeling, by the way, will transmit to your prospects and bring you more business in and of itself. It's a win-win all the way around. So just try it. Marte Cliff, Copywriter and real estate marketing coach www.copybymarte.com
Are Limiting Beliefs Holding You Back?
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