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Affordable, Accessible Contemporary Art
Artery Gallery is a leader among Scottish art galleries and has made giant leaps for a small business that’s going strong into its third year. A four star arts venue attraction and a member of The Guild of Master Craftsmen, Artery have gathered the best of Scottish and International talent with each individual artist telling their own story through their art. What matters most to Artery, is that they bring these creations forward and make them affordable and accessible to anybody wanting the best contemporary art for their home or office. The aim behind Artery is to break down the perceived barriers between art admirers and art galleries. So often are the galleries associated with over expensive works that may well be nice to look at, but so very few people will ever be able to enjoy them in their own home. Artery Gallery have built their success on getting away from the usual concept of art galleries, by making the customer feel welcome in the surroundings and to be able to admire and enjoy the original artworks without feeling they have to even know about art. Jason Michaelson of Artery Gallery compares it to the airline industry, he says “A few decades ago, flying was still for the reasonably well-off, until the low cost airlines took hold, then all of a sudden people could afford to fly to countries they wouldn’t of been able to before, and a lot more often.” He goes on to say, “It’s the same with art, it was just for the high end of the earning market and the rest of us would have to go for the prints, but with Artery we offer one off quality handmade clocks and steel or ceramic sculptures from £30 to £300 and original contemporary paintings from on average between £200 and £800.” What’s more impressive is that most of the artists on constant exhibition are very well established with incredible cv’s, such as Scottish painters Derek Collins, Jackie Gardiner and Graham McKean as well as Peter Davenport and Australia’s leading contemporary artist Andrew Baines. October 2006 saw Artery Gallery gain membership into The Guild of Master Craftsmen, and becoming one of only twelve galleries in the whole of the UK to be awarded this unique membership. Membership was granted by The Guild’s Council of Management in recognition of the company’s commitment to work with skill and integrity, and its agreement to abide by The Guild’s publicly declared aims and objectives. This follows approval of references submitted by a number of Artery Gallery’s satisfied customers. Jason Michaelson adds, “We are very proud to have become a member of the Guild. At Artery we have always tried to maintain a consistently high standard of service to both our customers and the artists, local, national and international, whose work we exhibit. Our aim is to make art affordable and accessible for everyone and recognition of our efforts is very much appreciated”. Artery Gallery, already well established in the tourist town of Crieff, Perthshire which was given a Four Star Arts Venue award by VisitScotland shortly after it opened in October 2004, took a natural progression forward in spring 2006 and extended its network, this time to the world famous town of St Andrews in Fife. Artery’s long term aim is to be established in most major areas and making art even more accessible. Artery Gallery too, have made full use of the internet and seen it as the perfect marketing tool, and their award winning website www.arteryuk.com receives around 1500 worldwide visits a day. The ways of viewing each piece of art on the website has been made as simple as possible and you can even select the colour of your wall space to see if your perfect painting will colour coordinate. The ‘Save and Buy’ scheme has also proved extremely helpful to customers that fall in love with a particular piece of work, but don’t want to miss the opportunity to buy just because it doesn’t suit their pocket at that time. Artery Gallery has been a major supporter of contemporary Scottish artists over the years and continues to boost up and coming artist profiles, as well as the well established. Original, accessible and affordable art at Artery Gallery that may very well become your future antique!
Implementing a Direct Mail Campaign
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