Are You Ready For Highly Targeted Leads?
By: HENRIK BOYANDER
In order to be successful in multi-level marketing or any other business, you need a steady supply of highly targeted leads that are eager to join your business opportunity or buy your products and services. The question is how do you get your hand on highly targeted leads?.
Firstly you can purchase leads from lead vendors or you can find sites on the internet where you can download leads for free which you share with many other people.
If you consider purchasing leads from a lead vendor, be sure to check the quality before ordering, ask the lead vendor for a sample list so you can test the quality. Also go to Google and search for reviews of the lead vendor, you may even want to contact people that have ordered leads from the lead vendor to ensure that the quality is in order.
In general you should stay away from free leads. Free leads are shared by hundreds if not thousands of people, the quality is very low and you risk getting accused of spamming.
The next question is should you use a commercial autoresponder, or run one on your own PC. You can invest in your own autoresponder software but besides having to make sure your PC is connected to the internet 24/7, the big problem is alleged spam. Your autoresponder software may automatically remove people from your list but there are databases maintained in many countries which are basically 'do no mail to' lists. If you mail somebody on those lists you risk being prosecuted and fined. Also your mails go through several servers before they reach their destination. Many sites register the amount of traffic coming from the same URL. If they register a high amount of regular traffic coming from your URL, you risk having your URL blacklisted. When that happens your service provider is notified and now your mails nowhere and you have a lot of explaining to do.
Countries have different laws about email marketing so what is legal in one country may be illegal in another country. In the UK it is illegal to mail to a list that you cannot prove that you have complied yourself, normally that must be double opt in leads. That again means you are not allowed to use any kind of purchased leads!. Commercial autoresponder services have been set up to handle all those issues, saving you a lot of potential headaches.
There are many other good reasons for generating your own fresh-targeted leads.
Leads being sold are not specifically targeting your business. The leads may have expressed interest in learning about business opportunities but that does not mean that they are guaranteed to be interested in your kind of business.
The leads you generate yourself are targeted leads that are much more responsive than those leads you can purchase from lead vendors. Purchased leads may have been sold over and over again, and may already have contacted by many network marketers. A big difference is also that the leads you generate yourself are people coming to you because they want to learn more about what you have to offer, there is a BIG difference!.
Your generated leads are yours exclusively, you do not have to share them with anybody else.
The leads you generate yourself are so-called real-time leads meaning that you get them instantly and you can respond to them immediately. When you purchase leads they may be 7 days old, 30 days old or even older.
When generating your own leads you are in full control. You decide what questions you want to ask the prospects, meaning you can set up your own procedure for qualifying leads based on their answers to your questions. Prospects may not want to answer all questions but it you include a comment space on your lead capture page, they may share valuable information with you that will make it easier when contacting them the first time.
Not only can you generate highly targeted leads yourself but also the money saved can be invested in advertising campaigns. When purchasing leads you can pay $1.00 or much more per lead, now your costs are limited to the commercial autoresponder service, tools you may need and your advertising campaigns.
One of the tools you should consider using is a lead generating software. The one I am using was sold for thousands a year ago and now it's been enhanced with even more powerful features and you get unlimited access for 10 full days. You will be taken step by step through the most profitable techniques for lead generation, everything in a power packed 10 day training program. You also get a shot at $10,000 in cold hard cash.
The lead generating software is available here: http://solixta101.leadgenerationsecret.com/
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Henrik Boyander is the CEO of
Solixta Better Business Network
http://www.solixta.com
http://solixta101.leadgenerationsecret.com/">FREE Audio recording Driving Traffic To Build Leads" ($97 Value)
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