Become a Writer for Profits and Prestige
By: BOB BURNHAM

When you become a writer, amazing and powerful things will happen. You will have an abundance of opportunities presented to you. You will have doors open for you. You will have the ability to meet, greet, and connect with powerful and influential people but more importantly you will become a powerful and influential person.

You Will Become Important

When you write a book, others will get to know you, respect your intelligence and recognize you as an authoritative figure who would write, publish, and successfully promote a book.

When you learn to effectively use your book as a marketing tool, you will notice that people are drawn to your expertise, and they value your thoughts. If you choose to host a seminar or participate in a public speaking engagement, you will walk onto the stage with an important presence. Onlookers will be thinking this is the author. Forget about ever being an opening act again. As an author, you will be the main attraction, and all eyes and ears will be on you.

You Will Attract More Business

Your book is one of the strongest marketing tools that you could possibly have. Some people have business cards, flayers and even websites, but how many people have actually written a book to show their expertise? Anyone can order a stack of business cards, hire someone to design a flayer or website, but few if any are writing and publishing their own book.

You can position yourself as an expert by writing and publishing your own book. You will just naturally attract more, and better, customers and this means more money.

Here’s an example, if you were looking for a way to earn money at home, would you attend a seminar given by your friend who casually auctions his/her wares online or would you rather attend one hosted by “John Smith”, a super seller who earns a full-time income at home and has written a book on the subject?

Aside from his impressive income, why would you choose to attend John Smith’s seminar? Is it because you consider him to be an expert? If so, why is that? More likely than not, you would base your opinion on the fact that John Smith is an author. He is such an expert that his book is actually published, so he must know what he’s talking about, right?

In the above scenario, John Smith is obviously a fictitious character. But the premise that this could happen is anything but. When you write a book, you will draw in more business simply because people will trust you and this, alone, is a very strong foundation for building a business that attracts customers.

You Will Gain Credibility (and credibility means more money)

When it comes to your career, credibility is everything. Before they will want to do business with you, people will have to believe what you have to say, trust that you are being honest, and be convinced that you will follow through with your promises.

If someone calls you up and asks for more information on you before they do business with you, say to them “Let me send you a copy of my book.” I know a few people who do this and it works extremely well. First it takes away any doubt that customer had before the call and annihilates it and then puts your credibility through the roof.

Think about the possibilities here. You do the work once by writing your book but it keeps paying dividends by giving you instant credibility. Where else can you get returns like this, especially in the marketing game that can be tricky and expensive in the acquisition of just one customer? Remember, you can’t buy credibility but you can gain it quickly and easily by writing and publishing your own book.

When you write a book, you gain instant credibility with both customers and colleagues. People will believe you, trust you and be eager to work with you. A book will distinguish you from every other professional within your field because, to put it simply, few can say that they are published authors.

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How To Make A 6 Figure Income Writing & Publishing Your Own Book
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Bob Burnham
Entrepreneur, Consultant and Best Selling Author of: '101 Reasons Why You Must Write A Book'

For Information on How to Write and Publish your own book go to Expert Author : http://www.expertauthorpublishing.com

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