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Catalog Marketing: Sitting on a Gold Mine
By: JONATHAN HUE

Catalog Marketing mean No Pains only Gains! Let’s face it! Getting the most out of your product is what marketing is all about. If you’re not in a market, you’re not making sales. If you’re not making sales, you’re losing valuable exposure, missing opportunities and most of all, losing revenue. That’s where we can help!

By helping manufacturers, marketing groups, and television professionals Catalog Solutions, Inc. has been providing catalog marketing services and marketing strategies to penetrate the profitable mail order and online catalogs business. Over 300 catalogs currently feature products sold by Catalog Solutions, Inc.

We are Connecticut-based commissioned rep group known throughout the industry for its catalog marketing services and as a leading product rep and acknowledged expert in the field of direct response marketing. Catalog Solutions and their team of direct marketing professionals has the experience you need to get your product placed in catalogs and internet sites being sent to consumers across the country. Our direct marketing professionals oversee all aspects of positioning your product for catalogs.

The Goal – Get your product into the catalogs that sell!

Think you have a good catalog product? Is it unique? The ideal catalog item is unique or novel to the marketplace. The more limited the distribution through retail merchandising the greater the appeal to the catalog merchandiser. Also, catalogers select new products which conform to their customer’s interests, needs, and overall demographics. So if you think your product has what it takes, let us help you with our proven catalog marketing services and mail order business solutions and get that product on the market!

Step by Step Plan of Action

1. First, send us a sample of your product and any sales and marketing materials. We’ll evaluate your product’s mail order and online potential and provide you with a recommendation. 2. If after your evaluation, we determine your product meets our eligibility requirements, we will immediately begin presenting your item to product buyers throughout the industry. 3. We’ll work with you to develop winning direct response ad copy, help you determine price points, customize photography, and prepare special product mailings. 4. After your mailing goes out, we’ll personally visit buyers and present your products to make sure every major catalog and internet buyer is contacted on a repeated and regular basis.

And your product will be seen at the shows we attend. We bring your products to such shows as the Super Show, Houseware’s Show, Home Healthcare Show, Premium Show, Electronic Retailing Association Show, and Hardware Show, just to name a few. Each is an ideal place to meet with influential catalog and internet merchandisers.




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