Design Your Popup Display the Correct Way
By: RICK HENDERSHOT

A PopUp Display normally covers the entire back "wall" of your space. This means that a properly designed PopUp Display gives you the opportunity to make a bold statement about your company and your most important product or service.

A PopUp Display not only serves as a backdrop to your display, but gives your area definition, and allows you to focus attention on a specific image. Well designed popup displays makes a powerful statement about your product or service.

Of course you can just throw the popup up against the back wall, stick a table in front of it, fill the table with brochures, and away you go. But there are better ways to do it. You should carefully calculate the space requirements and the specifications of your popup display, then design your working area around it.

As already mentioned your PopUp should serve both as a backdrop as well as your most important vehicle for promoting your company's presence as well as your most important message. Just step back from your display for a few seconds and look at it from the perspective of the casual passerby. What is he or she most interested in?

First, since she has come some distance to check out a number of specific exhibits, chances are she is looking for a familiar name or logo. Don't disappoint. Use striking trade show graphics to display your logo prominently near the top of the display's surface. That way it will be as visible as possible above the heads of the people standing in front.

The same goes for your most important message. Try to boil your product or service down into a few words that you can focus on. This could be a product logo, especially if it is familiar to most people. But it could also be a two or three word phrase that summarizes and identifies your product.

It is important to keep it near the top of your display, on one, or possibly two lines, where it will get the best.

That is the best way to design the top 1/3 or so of your display. The rest should be used to enhancing the "primary product message". Forget about using a lot of copy to actually tell people about your product. If the show is successful, you will spend most of your time standing in front of your display, and your booth visitors won't be able to read the text anyway.

Use some creativity when you are your popup display or trade show booth. Typically you want to find a few large striking images and integrate them into a bright and colorful background. The best designs often use just one large image.

It is most important to remember that visitors are not usually going to walk up to your display and read the information on it. That is why you should take a graphic approach rather than an informational one. If you are convinced you should stick a bunch of information-intensive graphics on your display because you think that will do a better job of communicating your message, forget it. It won't. The location, the environment, and the desire are just not right for this to happen.

Check out the expert advice about Popup Displays and Replacement Panels for Popup Displays at CanadaDisplayGraphics.

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