Email Marketing Made Easy
By: BARATH SURENDRAN

Email Marketing Made Easy

Email marketing is an effective strategy for promoting business. If it is an online business then it may land in an immediate sale or else the lead is generated.

Email marketing allows one to generate leads for particular product/services.

The best way to do this is to have a web site for the product with a data capturing mechanism; it may be collecting the name, phone number and email id of the prospect and can be used for further follow ups.

In the era of spamming you need to write right messages for the right audience. The headline of the email determines whether it can be opened and read.

The headline has to be interesting and relevant to the offer.

E.g. “Spoken English CD for Rs 199”

This is a successful headline that I use for a spoken English CD campaign.

The offer can be short and crisp.

Including the phone number i.e. asking the buyer to call to a phone number is a must other wise direct him to your web site to capture his information.

For successful results you need to have the relevant database for mailing. Test marketing is one which allows you to send it to varied groups and measure the response. From the successful response we can narrow down to the groups which buy and the groups which don’t buy. Finding the target market may be a trial and error at first and once narrowed, you need a consistent marketing plan.

It may take more than 20 email campaigns to penetrate into the consumers mind. Beyond the reach it’s the frequency that counts.

See to that the back end operations are ready. Like your product, packaging and your delivery mechanism.

Barath Surendran is a budding Entrepreneur and gives career Guidance in his Blog: http://jobhoppers.blogspot.com/ Also runs a small Direct Marketing business and few Internet sites www.techemate.com, www.perfectcareerjobs.com

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