Exhibition displays - Hire or buy?
By: PAUL MCINDOE
There are many things to consider when taking part at an exhibition. Most important to consider is if you have the necessary tools in order to promote your products so that they stand out from the crowd. A majority of companies try and create an atmosphere around their displays with flashing lights and banners but the key to a really bold display comes down to the display stand itself. Deciding whether to hire or buy exhibition display units is not an easy choice to make as there are various advantages that each of them have over the other.
The set up and dismantling of exhibition display units such as display and banner stands is easy if you decide to hire your stands. In some cases your exhibition stands are set up and dismantled for you as you arrive and leave the exhibition hall with the help of contractors. With this already done there is minimal worry of expensive and time consuming transporting issues.
Another advantage of hiring your exhibition display units is that you can hire various models and designs to fit your allotted exhibition space. Every exhibition presents a new set of opportunities to take advantage of and being able to build and adapt your exhibition around these time after time is the key to being successful. Being able to pick and choose units to fit the size of your exhibition stand is definitely an advantage over those who own their own stands and hiring can in some cases be cheaper than buying depending on the model you are specifically looking to use.
With each passing exhibition, it is generally common place for companies to choose a theme which best suits the products or services they are looking to promote. Having the ability to pick and choose stands and plinths to fit around this theme is highly beneficial. For example a company is looking to sell a line of pond accessories, therefore they may wish to choose display pieces that are blue. There is one draw back to this however and that is that there isn’t always the possibility of hiring a large selection of colours or designs, which is where buying can be an advantage.
Hiring does indeed have its advantages over buying, but buying should be far from being ruled out just yet. One obvious point to consider is that once you have purchased your own set of exhibition display units, they are yours to use over and over again. In the back of your mind you know that there is no need to even consider hiring a unit because you already own your own set.
A very important advantage of having your own set of exhibition display stands is that you always know where they are when you need them. There is nothing worse than seeing a company frantically waiting for their display to be rushed to them because they forgot to order it, or not being able to set up a stand at all simply due to not having one pivotal unit.
As you have your own display stands, you are then able to personalise them as much as you want. Logos, banner stands, stickers and various other promotional tools can be added to create a sense of authenticity to your exhibition and can then draw more attention to your stand.
If a major turn off to buying your own display units is the effort of transporting, setting up and dismantling your stand then do not give up just yet. A large majority of the exhibition stands these days can be bought flat packed with instructions which make assembly and transport one less of a worry on the big day. An example of these flat packed exhibition stands are the modular exhibition stands which are still fairly new but increasingly popular within the industry. Do not be set back by the fact that these are flat packed, they are built to be very stable and long lasting and if anything were to be damaged, additional parts can in some cases be purchased separately.
In the end, the choice between hiring your exhibition stand and buying it comes down to the circumstances of the user. If you only plan to take part in one exhibition a year then it may well be worth while just hiring, where as purchasing your own set of exhibition stands may be more economical if you plan to take part in numerous exhibitions. In some cases it can be economical to purchase an exhibition display for just one exhibition but this can be related to the costs of hiring and if the benefits of going to the exhibition far out weigh the cost of the unit. There are a number of companies online who can help with your hiring needs that can be contacted through the association of exhibition contractors, however, if you are looking to purchase your own exhibition displays then there are a number of reputable companies online such as Displaysense who have a large selection of off the shelf units.
Paul McIndoe is an online, freelance journalist and keen hillwalker. He lives in Edinburgh with his two dogs.
How to Promote your Website
How I summarize this free website promotion article. Basic web site promotion begins with your web pages, building in-bound links, writing articles, writing a press releases etc. Then you can promote website at little or not cost, which I am sure we all look for. More advanced strategies include email marketing, pay-per-click advertising, and viral marketing, in which I will discuss with you a bit further in this article. And always look for new online marketing techniques t. . .
Return to our Online Business Articles Index
