FRANCHISE DIRECT INTRODUCES THE "GUIDE TO BUYING A FRANCHISE"
By: DIANA THURMANN

FRANCHISE DIRECT INTRODUCES THE “GUIDE TO BUYING A FRANCHISE”

A Comprehensive Guide to Understanding the Many Aspects of Franchise Ownership

Many people dream of being an entrepreneur. Whether they are seriously considering owning their own business, or simply curious about franchising and wondering if it is right for them, Franchise Direct (www.franchisedirect.com) is the place to begin. The company’s “Guide to Buying a Franchise” is a primer of franchise basics, providing essential information on every stage of franchise ownership, from how to choose the right business, to expanding into multi-unit ownership.

Franchising has helped many people achieve success through business ownership. The phenomenal growth of franchising in the U.S. was documented in a 2001 study called the Economic Impact of Franchised Businesses, done by PriceWaterhouseCoopers, and subsequently published by the IFA (International Franchise Association) Educational Foundation in 2004. Some of the results of this study include the following:

- There are more than 750,000 individual franchise businesses in the U.S.

- Franchising provides an annual payroll of more than $229 billion.

- The franchise industry directly employs over 9 million people in the U.S. or 7.4% of the private sector employment

Franchise Direct’s “Guide to Buying a Franchise” is designed to help the prospective franchisee understand the many aspects of franchise ownership, including their obligations as a franchise owner, how to shop for franchise opportunities, and how to ask the right questions before investing.

Franchise Direct is one of the world’s leading portals for franchise and business opportunities. Started as a single website in 1998 for the promotion of franchises in the US market, Franchise Direct now operates a suite of nine multi-lingual sites targeting North America and Europe, with new sites currently under development for Italy, India and China.

Through its extensive website network, Franchise Direct allows highly effective, targeted exposure by franchisors to prospective franchisees worldwide. Every effort is made to assist franchisors in partnering with suitable investors, while the investors are presented with a range of services to help them find the right franchise. The company’s recently launched “Franchise Assistant” service enables visitors to map their search on a designated, confidential web page of their own.

Here are some sample sections contained in the “Guide to Buying a Franchise”

- How Franchising Works. The roles and responsibilities of the parties involved.

- The Franchise Agreement. What a proper legally binding franchise contract should contain.

- Franchise Funding. Explains what is needed for start-up and ongoing costs associated with your new franchise, and financing options.

- Home Based Franchises. Explore the many new consulting opportunities that don’t require a storefront or building.

- Expansion Opportunities in Franchising. For those interested in owning more than one franchise location, there is multi-unit franchising or master franchising.

For anyone who wants to learn more about franchising and how it can help them reach personal and financial goals, Franchise Direct’s “Guide to Buying a Franchise”, is now available in the Information Center on www.franchisedirect.com.

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