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Guidelines for Giving Promotional Gifts to Top Clients
You might be surprised to learn that promotional products can actually make perfect gifts for your top clients. Your initial reaction might be concern that it would seem cheap or too self-promotional. That’s absolutely not true! Of course you don’t want to give your biggest clients neon pencils as a holiday gift. Instead, this is the time to opt for high-end, upscale promotional items that display your logo in a way that’s subtle and attractive. The key here is to purchase gifts that are as handsome and top-quality as items that your clients would buy for themselves. The only difference being that your gifts will also tastefully display your company’s name or logo. When done properly, your logo can appear as a reminder that you care, rather than a type of advertisement. One approach is to give gifts that focus on your client’s hobbies and interests. For the wine connoisseur or a client that hosts lots of dinner parties, something like the Wine Companion Gift Set is a good choice. With this product, your logo is laser engraved on the steel handle of the wine opener. Personalizing a gift with an engraved message is quite common, meaning it doesn’t come across like an advertisement. Lots of casual business meetings take place on the golf course. That’s why customized golf balls, such as the Titleist Pro VI Golf Ball, are a useful gift for execs. Going with a famous brand name is another way to give promotional products in a classy way. Top execs take pride in their offices. It takes a long time to earn that corner office with the great view, right? Give them a little something to spruce up their office, and you’ll win their heart. The Cutter and Buck American Classic Coaster Valet is sure to fit in with their sophisticated décor. Again, it’s a brand name gift, with an imprinted, tone-on-tone logo that says personalization rather than self-promotion. Any product made from leather has the potential to make an excellent corporate gift. Leather is an expensive, attractive, and long-lasting material. It shows your clients that you think they’re worth the extra cost, and it also says that you’re a successful business. A leather portfolio, like Cutter & Buck Am.Classic Tri-Fold Padfolio, is an example of a gift that fits this bill. Another classy gift is one that helps your client travel in style. Top execs don’t fly business class with a worn out carry-on. Give them something they’ll be proud to carry. For example, the Cutter & Buck Club Duffel is as handsome as any luggage on the market. Notice again that promotional products can also be well-known brands that make impressive gifts. As with most leather promotional products, your logo is imprinted, rather than screened, in a tone-on-tone fashion. Remember, there’s no reason to discount the possibility of promotional items as corporate gifts. When you follow the guidelines outlined above, your client will see that your focus is on giving useful and high-class gifts, not on advertisements. Brian Cerra is a recognized industry expert on promotional marketing with promotional products, and is Vice President of Sales for Best Promotions http://www.bestpromotions.com. Get the best deals on promotional products by calling Brian directly at 1-866-881-2378
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