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How to capture clients with brilliant conversation
By: MARTE CLIFF

Brilliant conversationalists are much sought after as guests at parties, as best friends, and as professionals to turn to when in need of assistance. Their clients not only appreciate them but send them referral business.

How can you become a brilliant conversationalist? Very easily. You can learn the technique by the time you finish reading this article. Training yourself to actually use it may take a little practice, however.

You may be thinking "I'm so shy, I could never become brilliant at conversation."

Yes you can. In fact, your chances are much better than those of your more outgoing friends, because you have nothing to "unlearn" and it may come very naturally to you.

What's the secret - the conversational technique that turns some into veritable "People magnets?"

It is that they shut up and listen.

That's it. That's all you have to do. Sprinkle in a few well-placed questions now and then to keep things moving along, and you will maintain a conversation that is absolutely fascinating to the person you're with.

That means you have to do both parts: shut up AND listen.

If you tune out and forget to listen, it will show. You will come across as bored and aloof. But if you listen well enough to ask a sensible question every now and then, the other party will recognize your genuine interest and will reward it by thinking very highly of you.

In sales you're taught to answer objections, but at times it is best to let your customer answer them instead. For instance: if you're showing a home with 3 bedrooms to a family with 5 kids. The temptation is there to offer a solution. You might suggest bunk beds, finishing the room in the basement, etc. But often, it is better to let the customer think about the problem and come up with his or her own solution.

Additionally, if you listen you will notice the signs that say "I'm ready to buy." By paying attention to words, tone of voice, gestures, and body language you can often "see" the right time to ask for the sale.

If you're rattling on, you might miss it completely. And if you keep talking, you can actually talk your buyer out of making the purchase.

Instead of invoking the old "two ears, one mouth" rule, this might be the time to fall back on the 80-20 rule. Listen 80% of the time, and only talk 20%.

The bonus for you - in addition to winning the admiration of friends, colleagues, clients, and customers is that you just might learn something.

First, if you let your clients talk, you will learn about them and get clues about their wants and needs, so that you can serve them better.

Second, when you listen you learn interesting things you didn't even know you wanted to learn. Things like a homemade solution to get aphids off your rose bushes and a cheap, natural cure for gout. I've even learned a new way to cook a roast, just by listening to my clients talk. It's much more fun than TV.

So next time you meet with a client, be absolutely brilliant. Just keep your mouth shut until it's time to ask a good question. I promise you they'll think you're charming.

Marte Cliff is a Copywriter and a real estate trainer. She offers a Real Estate Career Builder's Course and a Real estate web copy and lead capture package to help Realtors stand out from the crowd and become one of that 20% who makes 80% of the sales.

Her advice for all Realtors is "Leave the herd." Stop doing what every other Realtor does, and do something better.

You can contact her at: marte@copybymarte.com




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