How to Polish Your HealthCare Marketing Presentation
By: RAY VAUGHN

How to Polish Your HealthCare Marketing Presentation

Make a listing of all the good things known about your company. This may include information like; average length of stay, number of patients discharged back to their home, number of critically ill patients who survive, any and all positive facts that can be discovered about your organization should be added to your list. These are your Brag Facts or Talking Facts. After you have completed your list of your Talking Facts, (these statements must be true and are documented and can be demonstrated) begin to practice incorporating these Talking Facts into your presentation material for marketing. Your presentation will now include who you are, what your company does, why you are marketing at your customer’s location, what you want, and why they should make you and your company their choice for the service you are marketing.

Now, practice reciting your presentation over and over until everything is committed to memory and continue to refine you presentation including your body language, your best smile and tone and level of voice until the presentation is polished and comes naturally and includes all the talking points on why your company is the best choice. Get your co-workers to work with you on the presentation giving you feedback on how your presentation is going. Continue to refine your presentation until it is polished, smooth and then you will build the confidence you need to own your territory. The use of data and graphics or articles and studies to reinforce your presentation and talking facts is a nice touch. For an added level of completeness, print your own custom pamphlets and place them in a folder with a clear front cover. This adds another degree of professionalism and preparation readiness to your presentation. These pamphlets can be handed out to your client with all you particular contact information and presentation material for your customer to review again and pass on to other members of their team.

Ray Vaughn HealthCare Marketing Specialist Developing Successful Marketing Strategies for HealthCare

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