How to Write and Publish Your Book to Position Yourself As The Expert
By: BOB BURNHAM

An expert is a person who is extremely knowledgeable about or skillful in a specific area. Think about your favorite hobby. Is there a book written on it? Have you read the book and, if so, what do you think about the person who wrote it? Do you consider them to be an expert in that particular field because they wrote a book? Of course you do and, when you write a book, you too will instantly be considered an expert by your readers. You will be the one who is thought to be an authority on your book’s topic.

It’s one thing to have an article appear in a newspaper or magazine, but you are on an entirely different playing field when your book is available for sale in your favorite bookstore or is talked about on internet websites. When you write a book, your name and work will be forever cataloged with the Library of Congress.

But, what does all of this mean?

In short it means more money, more prestige, and more opportunities. Let’s take a look at each of these in more detail.

More Money.
In our society we pay a higher premium to work with and get advice from people that we perceive to be EXPERTS. This is an almost unquestionable fact for most people.

People refer to experts for knowledge.

People seek out and pay premium dollars to people who they perceive to be the expert. Here is the kicker… There is no official board that certifies and appoints “experts.” Many business people say that they are not experts. This is not true when you really think about it.

No matter what business you are in you, in most cases, have more knowledge about that business area than your customer. You really are the expert. Think about it, they would not have called your company if they did not think you were good at what you do.

Business people are reluctant to declare themselves the expert. They are afraid to play bigger because they think it's not yet their time. They are waiting for something to happen - a certification, a degree, a blessing from the gods above in their industry, or a diploma to certify their expertise from their respected peers.

Expert status just does not happen this way and so many business people have not figured this out. The only one who really has the capacity to declare you the expert is you. Do it now and do not wait one more second.

More Prestige
Experts have more credibility, are more respected, more easily get media attention, can market more easily and inexpensively, are paid more, and receive less price resistance from their customers. Do not wait for someone to invite you into the expert club. Invite yourself now by walking past all the people at the back of the line.

More Opportunities
The silver bullet and fastest way to becoming the expert is for you to Write a book. Once you have written your book, you instantly have your expert status and you leapfrog yourself to the front of the linePeople will look at you differently and have more respect for you It almost sounds a little crazy, and does not completely make sense, but it is the way in our society that once you have written a book you are now held in a higher regard.

When you decide to become the author of a book you also become something of a celebrity, whether you like it or not. You will then get all the additional benefits of your new celebrity status. Your world changes from chasing a dollar, to dollars chasing you if you promote your book properly. You will have opportunities to network with people that you never imagined working with. You will have interviews and book offers offered to you. You will be interviewed by and meet people you have always wanted to talk with. Your life will change.

You do not have to answer the question why, you just have to welcome all the opportunities that come along with your newfound fame. It is something to be enjoyed and to utilize for the good of all. Once you have this status you will enjoy a road less traveled.

Writing the book is just the first step to your expert status. You must also publish and promote your book. The fastest (and most profitable) way to get your name in expert status lights is to self publish. For more information on self publishing your book read: POD Demystified. Learn the difference between Publish on Demand, Print on Demand, and Vanity Publishing.

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