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Identifying Personality Types in your HealthCare Management & Marketing Team
Identifying Personality Types in your HealthCare Management and Marketing Team Personality types and the ability of co-workers to get along with each other are so important in the workplace. Even more important is how marketers get along with their customers and clients. Knowing more about personality types and the attributes that are common to those personalities can give you much insight in developing better co-worker relationships within the workplace and customer relationships in the healthcare sales marketplace. Personality experts have determined that humans exhibit 4 basic personality types and these can be represented or symbolized by birds. There are several articles that Dr. Peter Bender, noted public speaker, has published relating in great detail these personality types and these works are available on his site; www.peterursbender.com The four bird symbols represent certain constant attributes and traits that are common across these personality types. And people with common personality types, sometimes flock together like birds do. The 4 bird symbolized personality types are; The Owl Personality: Thinker, Analytical Traits: Wants to know things, Wants accuracy, Likes lists, Numbers & Statistics, Likes Details The Dove Personality: Amiable, caring, sensitive, helper, very personal, indirect communicator Traits: Wants to know why, Becomes very personally involved, Builds personal relationships, Very supportive The Peacock Personality: Expressive personality, Intuitive, Impulsive, Front man Traits: Loves social situations, parties, likes appreciation, a pat on the back, Likes to inspire others The Eagle Personality: The driver, Direct, Action person, The boss, Choleric Traits: Wants to know what, Wants to save time, Wants results, Needs to be in Control, Direct Communicator: Now, it is a fun thing to take a group who work together and do Dr. Bender’s personality quiz to determine which personality each of them have and what makes them tick, what drives them. Discovering this about your co-worker helps you to relate better to that individual. In the same sense, discovering what makes your customer tick and what drives them helps you to anticipate their needs and provide the answers before they ask. This knowledge can help you focus your market plan for the customer andcan give you a leading edge against your competition in the marketplace. Now, many people with certain personality types and traits are drawn toward certain kinds of jobs and lifestyles. The peacock personality makes a good public relations person and they do well in marketing, sales and show business. The eagle personality is often the boss as they are demanding, push a lot, want results and are the drivers. The owls are CPA types, and teachers. The doves are care givers, nurses. People are drawn toward professions where they are comfortable in their personalities, those in which their personalities can rise and the individual is at ease. Sometimes, a person is in a position in which they are uncomfortable personality wise. Maybe they have the dove personality and they are working with a flock of eagles. This condition would make life harder on the dove personality unless the eagles are aware of the personality needs of the dove. Often, if a person is in a position that pushes their personality to be something else, the person will begin to shift and adjust to the demand. An example is a peacock personality who is in sales and in a very competitive and aggressive environment. This individual may shift towards an eagle to survive in the workplace and in their market place. Spend some time appraising your co-workers, your bosses and your customers. Determine where you believe they may fit into the personality traits model symbolized by birds. Pay attention to their behaviors and actions and you will learn a lot about their personalities. Give some extra thought to your relationships with these individuals and interact with them based on what their personality drive is. You will see a change in how they react to you. The same goes for the healthcare client you are marketing. If you are working with a manager or administrator who is an eagle and wants results, wants it his way and wants it yesterday, you can better plan to market this individual based on what you know about his personality drive, behaviors and expectations. You can anticipate those expectations and be ahead of your competitors in succeeding. Large sales companies around the world spend thousands of dollars training their marketing forces with personality profile training to aid their representatives in achieving greater sales and successes. For more information on providing personality quiz testing at your organization, contact me at my email address. rayvaughn33@hotmail.com by Ray Vaughn HealthCare Marketing Specialist Developing Successful Marketing Strategies for HealthCare
Market Yourself With The Tease Approach
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