Corporate gifts hold onto the top spot

Corporate gifts, also known as business gifts, are still the number one use of promotional products, accounting for 18.6% of programme sales in 2006. The annual research study* by Promotional Products Association International (PPAI) compiles and ranks the most popular marketing programmes sold by US distributors by programme category. In second place were trade shows (11.4%), closely followed by brand awareness (8.9%), public relations (8.8%) and employee relations/events (8.5%). The r. . .

Corporate gifts have had to move with the times

Corporate gifts have been used to reward and incentivise loyal customers and employees for many years, and still form the largest sector of the promotional products market. The latest research by PPAI* shows that business gifts, another name for corporate gifts, accounted for nearly one fifth of US promotional product sales in 2006. However, although we all like to receive something for nothing, consumers are becoming far more discerning about what they actually hang onto. This is. . .

A guide to buying corporate items online

These days, more and more sales of corporate itemsare made online rather than through the traditional sales channels. This increased reliance on the Internet is hardly surprising when we consider that a large number of buyers of corporate promotional items belong to the computer-friendly Generation Y. As a result, ever increasing numbers of distributors of corporate items now use the Internet as an essential business tool and shop window for promoting and selling their products, eit. . .

Corporate items offer great diversity

There is such a wealth of corporate items, otherwise known as business gifts, available to choose from that it can sometimes be difficult to know where to start. Representing the premium end of the promotional products market and designed to show appreciation to customers, prospects and employees alike, corporate items are generally of a better quality and with a higher unit cost than promotional giveaways. But because they are more targeted the return on their investment is often h. . .

How to Succeed in Niche Marketing

Every niche marketer out there would be keen to master the techniques of succeeding in niche marketing. It could be for the purpose of building niche websites or simply to market some products in that niche. Frankly niche marketing when done correctly can be rewarding. Here are some of the interesting points you can pick up on succeeding in a niche market that could prove profitable to you. 1. Start off with your interest It is not surprising that many successful niche marketing. . .

Promotional products see growth in online sales

Ever increasing numbers of promotional products companies have begun to use the internet as a shop window for promoting and selling their products. This enables them to offer cheaper prices and quicker lead times, as well as meeting customers’ demands for convenience and immediate gratification. The best promotional products websites take customers step by step through the entire sourcing and selection process. This trend was confirmed by PPAI’s latest survey* which found that on. . .

Make your shoe shopping wiser by discount coupons!

“A man is known by the shoes he wears”, an idiom so true to its effect! Whatever the occasion, no attire is complete without a tasteful choice of shoes! Shoes rank among the most done habitual purchases in men as well as women. They depict your style and personality to a great extent. So, it’s no wonder that you try hard to acquire a specific shoe pair for a particular event. It is always worth hunting for the right shoe shops when you have a specific requirement. Whenever you . . .

UK Recruitment Market: An Analysis

This report is an incisive study of all the aspects of an industry along with an outlook for potential developments. The report aims to provide the reader with appropriate information for sharper decision-making. It covers important segments of the industry and analyses market dynamics. The report also contains an assessment based on PEST analysis, covering the relevant political, economic, social and technological factors that have implications for the development of the industry. Additi. . .

Promotional products: what are they and how are they used?

Promotional products are defined by the Promotional Products Association International as items used to promote a product, service or company program including advertising specialties, premiums, incentives, business gifts, awards, prizes, commemoratives and other imprinted or decorated items. Traditional items such as writing instruments, clothing, calendars and drinkware remain ever popular, but now share the $18.8 billion US market with more contemporary and trendy promotional prod. . .

Promotional gifts complement traditional marketing methods

Some might say that promotional gifts perform exactly the same role as advertising or marketing, namely to promote a product, business or organisation. Yet promotional gifts often achieve results unobtainable by other forms of advertising and marketing through their unique ability to deliver – and keep – targeted messages directly in front of customers or prospects. Many businesses therefore turn to promotional gifts to help them enhance their brand awareness, improve customer lo. . .

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