Isolation to Direct Attention
By: KAITLYN MILLER

One method of making sure that you get your message and ideas across to your target readers is to isolate your primary object in your brochures to direct attention to it.

The communications media have been doing this for a long time now. Haven’t you seen enough tv commercials and print advertisements where they have this particular subject in bright color while the rest of the photo or the elements surrounding the object are rendered in black and white? It is an effective trick don’t you think, getting you drawn to that particular object and everything seems to drop back in obscurity. Neat huh!?

With tv commercials, this method is done by using multiple cameras to get the right effect. But you can also apply the same trick to your print brochures. A professional graphic designer can easily render your choice of object of attention and make it surface amidst all your brochure printing elements. All you need to do is to supply your graphic designer with the object you want emphasized and he or she can do the rest for you. Oh! And you also need money to pay your graphic designer once it is done by the way.

But if your budget is limited (which, I would dare say is the case usually), you can always have your reliable desktop computer to help you do the same with your brochures. You just need a photo editor program, a reliable computer, and a great imagination and you are all set to go.

Here’s how you can do it:

1 – Select your object of attention for your brochure printing project. Create two copies of the same image.

2 – Stack the two copies of your brochure printing image one after the other. Provide your brochure printing images with separate layers that you will work on.

3 – Choose a layer and then convert it to gray scale. This layer would be your background for your colored image.

4 – Go back to the color layer. Select most parts of the photo while leaving your object of attention unselected.

5 – Click on delete to erase all that you have selected from the photo.

6 – You will then be left with a full color section that would lie on top of your gray scale image.

Use this image then in your brochure printing project and be amazed at how isolating a particular object can direct your target readers’ attention to it, thereby helping you create effective brochures for your business.

For more information, you can visit this page on Brochure Printing

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