Make Money Writing and Selling Your Information
By: BOB BURNHAM

Have you ever thought about what you would do after your book is published? What will your next step be? Will you be happy with the one book and the profits that it generates or will you want to take it to the next level?

If you are an adventurous sort, the kid that is not ready to settle and always wants to take it one more step up then consider building an information marketing empire – an empire with your book as the foundation.

Information marketing is the packaging of information —your information—in a variety of mediums like reports, seminars, software, audio, video, and consulting.

For example, if you wrote a book on dog training you can easily sell it as an audio CD set or in an electronic down loadable e-Book format. Instantly you have two more products to add to your website and product line.

The physical book may be $19.95 where as the CD version set might be $97.00 The profit margins on repackaging your information can be very good. In fact in the case of your 6 CD set your costs may only be $10.00 leaving almost $90.00 for pure profit. You have to sell a lot of books to make the same amount of profit as the CD set.

Another product may be to add a step-by-step training video of your information. This video set may be priced $197.00 and they are easy to make. The nice thing about this is you can sell the information over and over again without doing all the work over again.

If you are a dog trainer you just have to video tape the lessons you would be teaching your students and then you can sell it over and over again.

How about a training seminar or workshop? What about a dog training audio or video series? The series could include potty training, teaching sit and stay, agility training, and even a tangent series on preparing raw dog food and optimal nutrition for your dog. The possibilities are endless. What about one on one coaching or an interactive CD Rom?

Why Build an Information Marketing Empire?

1. People learn differently. Some learn by watching and others learn by hearing or actually going through the motions. When you provide your information in a variety of mediums, you are respecting these learning styles and you are broadening your customer base and you are broadening your audience appeal.

2. People are more likely to buy from you again and again,
if they liked their previous purchase and received benefit from it. This is why it is important to provide only quality products.
3. As you increase your product line, you can offer a variety of cost levels.
For example, if your book costs $30 that is a great entry level price but some people may be interested in spending more to receive more. This is when offering a seminar or consulting services can meet the needs of the customers with the larger budget. By offering a variety of price points, you are broadening your target market.
4. More products gives people the perception that you are more than the expert in your field,
you are the guru. You are the single best person to go to because you offer so many products in your niche field.
5. Not everyone will want to, or be able to,
spend $3000 but if you present a product line, you have presented them with numerous alternatives.

Beyond Workflow Management

Beyond Workflow Management…… Software used to be all about workflow management. We’re beyond that now. It was the “big buzzword” of the 80’s. In the 80’s our company was the first in our market to talk about “workflow management” in our ads. It still has its place it’s just that workflow management has taken on a totally different meaning. Today, workflow management pertains to the individual and not a set of rules that we set for others. It is also simply o. . .

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