Most people look on the OUTSIDE for a niche, when they should be looking on the INSIDE. Instead of TRYING to find a demographic that is more affluent, or more likely to work with you and forcing yourself into a particular niche, just because the numbers look good on paper, look for a situation or type of person you have an AFFINITY with, who can recognize that working with you is essential.

Hint: your niche is usually someone like you, who is in the “before” stage of YOUR own “before-and-after” story. This is really important. When someone is looking to hire someone in your industry, they’re looking for a SOLUTION to their biggest problem. Not only that, they’re also looking for reassurance it will work and their mo-ney will be well spent.

Essentially, many will come to you and pay you (well) to have you show them how to get to the “after” part of the story. That’s when using your Compelling Story in your marketing begins to REALLY make a difference in your Client Attraction. When you can tell your story, show your struggles, what you did to get over those, and what your situation is like now (and that you can help them do the exact same thing and, oh, you’ve actually got a Proprietary System that will walk them through it easily) they’re SOLD.

Right there, on the spot, they will choose to be your client. And you haven’t even opened your mouth yet! Your marketing message and materials did all the work for you. How cool is that?

YOUR ASSIGNMENT:

Instead of looking on the OUTSIDE for your niche, look for it on the INSIDE. Your best clients may just be the person experiencing the “before” part of your “before and after” story. A person in that position will look to you for the solutions they need and will probably do anything and pay relatively anything to work with you to get out of their situation. They’ll trust you faster than they would the average Joe and will look to you as their problem solver before anyone else.

Use your compelling story to pinpoint your niche. It can be either a type of SITUATION you’re solving or a type of PERSON you work with. Or it can be both, it doesn’t matter. They key is to have such clarity in your marketing (a niche) that clients and customers self-select and pre-qualify themselves to be your client, with little or no effort on your part. Then, they reach out to you without you having to do anything. Can you now see how much easier it is to have a niche? Good. This may just be the start of a whole new business and in-come level for you.

You may be having trouble figuring out your own Compelling Story, Proprietary System, and niche. If so, I recommend getting a copy of the Client Attraction Home Study System™. It gives you the most important things to do to figure this all out easily, and then set up simple, solid marketing systems, so that you consistently fill your pipeline and continually get new clients. It’s all step-by-step, not a big mishmash of things. So, you do step one of the system, and when you’re done with that, you move on to step two, and so on. All the tools, scripts, templates, and examples are handed to you on a silver platter. Easy. You can get it at TheClientAttractionSystem.com.

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