Online Business Brain Dump - Sell Content
By: BRENT RIGGS

Now, I realize this may sound a bit strange. The point of owning a business is to make money, isn't it? Of course!

You want to sell, right? Sure. But like I've mentioned before, the best way to sell a customer is to gain their trust, reassuring them that purchasing from you will be a decision they won't regret.

The most effective way to do this is to pre-sell. You want visitors to your website to click on the "Buy It Now" button, but you really only want them to make a purchase AFTER they've become comfortable with your business and they've developed respect and trust for you as a business professional.

One way to pre-sell is to put articles or some other valuable content on your site to interest readers in your niche' market.

Here are some examples:

- Offer free downloads for your website visitors to read

- Provide a newsletter for people to sign up for, allowing you to stay in touch

- Create a web poll to get visitors involved - the questions must relate to your site's theme

- Have a feedback form on your website for people to offer suggestions

- Make a testimonials page to show how previous buyers benefited from your site

- Give "Helpful Hints" or "Buying Tips" to provide something of value for free

- Set up a weekly promotion that will encourage visitors to return to your site regularly

These are just a few suggestions of things that you could incorporate into your business. Once your visitors RETURN to your website on a regular basis, you dramatically increase your opportunities to make a sale.

This mini-course that you are now reading is just another example of selling content. I am establishing a trusting relationship and credibility with the hope that down the road it will result in product sales that are mutually beneficial for both of us.

I recommend using Aweber to send out scheduled emails with your valuable content. That is what I am using with this mini-course.

Find out more at: http://www.aweber.com/?286072.

(Note: this article is part of a mini-course with twenty lessons. You can find that entire free mini-course here: http://brentriggsblog.com/minicourses.asp ) G. Brent Riggs, author of "Life Without Debt", "Desperation Station" and SeriousFaith.com has over 20 years experience as an business owner, teacher, personal growth coach and mentor. You can contact him from his main website: http://www.gbrentriggs.com

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