Preventing Workplace Accidents Using the Power of DIY Safety Poster Prints from your Own Color Print
By: THOMAS YOON

You have heard of Hazcom, Hazchem and Hazmat in safety. Now we have Haztoon. That's right. Cartoons deliver safety messages with impact.

It is very challenging to communicate safety in a work environment. Accidents are not cheap. In fact, they can be very, very expensive! Think about insurance claims, loss days, production loss, reports, manpower disruptions, morale...

The root of the problem is people. It's not easy to get people to follow safety rules.

The personal protective equipment that companies provide is practically useless if workers are not using them. Safety guidelines are useless when they are not followed. The keyword is willingness. A willingness by the workers to observe good safety practices when nobody supervises.

Somehow, people need to get it into their subconscious mind to want to follow safety rules and regulations. It is an uphill task for the safety practitioner - how to drive the message through.

Researchers have found that people remember 50% more in what they see than in what they hear. Visuals get people's attention. The many images on billboards, magazines, newspapers or even on the internet are testimonies that advertising visuals are so effective.

Humor effectively drives a point. Accident situations cannot be photographed. Only stuntmen are crazy enough to perform risky activities that can potentially result in accidents.

Cartoons can effectively illustrate dangerous situations that might be near impossible to capture on film.

The successful safety poster first captures people's attention with the graphics and the color. Next, it lets them enjoy the images to relax their mood. Finally, it presents the safety message for the finale.

If done well, people will remember the messages in safety posters for a very long time. When people are exposed sufficiently over a long period of time, the messages sink into their subconscious mind. It becomes second nature to them.

This fact has been used in advertisement and propaganda - all for one purpose - to influence people's opinion or buying behavior. Cartoon posters do influence people's behavior. It's fun too.

The challenge is to find such posters that are both cheap and good. The easiest way out is the diy approach - print them yourself. A good computer color printer is all that is ever needed.

Thomas Yoon specializes in cartoon illustrations that will make an impact on people's opinions. Subscribe to TechMarketing Ezine. More information on engineering at Marine and M & E Engineer.

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