Promotional keyrings cater for all budgets
By: PRAVEEN SAMRA

Promotional keyrings are perfect for overprinting or engraving with a logo or promotional message. They are one of the most popular and cost effective forms of upfront advertising available, able to meet every marketing requirement – whatever the available budget or campaign objective. There is a broad spectrum of shapes, sizes and colours to choose from, in addition to a wide selection of processes and materials ranging from plastic, metal and enamel to leather, PVC and foam.

Companies operating to a tight budget or looking for classic yet inexpensive promotional giveaways for events like conferences, exhibitions and trade shows will find a large selection of attractive keyrings at the lower end of the price range. For a relatively small outlay these mass marketing items are still extremely effective in creating high profile brand awareness.

Several categories of promotional keyrings fall into this sector. These include button badge style keyrings which have a low unit cost and quick turnaround time, PVC keyrings which can be moulded to match specific 2D and 3D designs, encapsulated plastic keyrings and lightweight foam keyrings.

Companies with a bit more to spend or looking for corporate gifts will benefit from a quality selection of promotional keyrings at the premium end of the market. These include innovative liquid-filled keyrings and bespoke moulded keyrings made of long-lasting, scratch resistant hard enamel.

From promotional quality to customised designer products, there is a keyring to cater for all budgets. Repeat brand exposure is guaranteed because of their inherent practicality and usefulness.

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