Reduce Trade Show Waste With Environmentally Friendly Eco Swag
By: MARK YOKOYAMA
If you want to change the way the world does business, the change has to start with you! Across the globe, businesses are taking the initiative to become more environmentally-conscious in almost every aspect of their operation. To help reduce negative impacts on the environment, businesses are now turning to eco-friendly promotional products as a wholesome marketing solution.
If you're looking for a place to start, consider the next trade show you plan on attending. Industry trade shows are notorious for the sheer volume of promotional products they use. To help combat the waste produced at these events, stick with eco-friendly promotional merchandise made from recycled, biodegradable, or organic materials. These products are identical to their synthetic cousins, but they won't harm the planet or stick around for years after they've been thrown away.
Don't wait until the trash bags are full. Here are some ways to be more eco-friendly at your next trade show.
Paper, plastic … or recycled fabric? Did you know that 100 BILLION plastic bags end up in landfills each year? Instead of using plastic bags to distribute trade show goodies, its time to switch to a more eco-friendly option. Promotional tote bags made from recycled materials are an excellent alternative to plastic bags. These reusable totes will serve a purpose outside the confines of the exhibition, which is good news for the environment and your logo.
Purchase eco-swag as giveaway items. Instead of handing out traditional giveaways, opt for environmentally-friendly promotional products that demonstrate your commitment to helping the planet. Solar powered gadgets, recycled note pads, or even plant seed packets are great giveaway choices for a green company. Attendees will be drawn to your booth and impressed by your admirable product choices. Who knows, you may even inspire other companies to switch to similar products!
Replace printed materials with eco-friendly products. A big part of the waste that accumulates at trade shows comes in the form of printed material that is thrown away shortly after it's received. Instead of wasting paper, try to fit your message on an eco-friendly promotional product. Not only will this benefit the environment, but it will benefit your company as well. Attendees are much more likely to hang on to free merchandise, and they're more likely to remember your company.
There you have it! The planet needs our help, and that means we all have to stop making excuses and start making a difference. Environmentally friendly promotional products are a great way to promote your business while keeping environmental impact to a minimum. So don't wait - start browsing selections of eco-friendly tradeshow giveaways today!
Mark Yokoyama is Director of Marketing for ePromos Promotional Products, Inc., one of the largest promotional product and corporate gift distributors in the US. This article is copyright protected.
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