The merits of promotional keyrings
By: PRAVEEN SAMRA

Promotional keyrings offer many benefits to businesses and organisations looking for a cost effective and long lasting means to raise their profile and create brand awareness.

Companies considering using keyrings for their next campaign will be spoilt for choice. Available in a huge array of attention grabbing and unusual shapes, sizes and colours, promotional keyrings lend themselves perfectly to branding, overprinting or engraving with a logo or promotional message. There are also many different types of keyring materials and processes available, including plastic, PVC, foam, enamel, metal and even leather.

Whatever the budget, marketing objective or target audience, there is a promotional keyring to suit every need. For example, low cost plastic keyrings are great as promotional giveaways at events whilst high quality bespoke designer keyrings make perfect corporate gifts.

One of the most popular promotional keyrings for use in mass promotions is the classic button badge style due to its low unit cost and short leadtime. Other cost effective and attractive options are 2D or 3D moulded PVC keyrings, encapsulated plastic keyrings and multi-layered lightweight foam keyrings.

Premium quality promotional keyrings include moulded keyrings made of durable and scratchproof hard enamel, and funky liquid-filled keyrings containing various colours, glitter or even a ‘floating’ item.

Because they combine functionality with exposure, promotional keyrings are usually kept close to hand, which means the logo benefits from repeated viewing. Together with their low unit cost and long life cycle, promotional keyrings therefore represent one of the most influential mediums for upfront advertising.

Beyond Workflow Management

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