Top Trends in Trade Show Booths
By: DANIEL CHADDOCK

Trade show attendees are fickle creatures. With endless diversions and doodads vying for their attention, it’s becoming more difficult than ever to turn visitors’ heads. So if you want to attract—and keep—their attention on the cluttered trade show floor, you have to truly stand out from the crowd with attention-getting technology and design—while simultaneously creating trade show booths that will be easy to use, lower costs and save your organization’s marketing dollars.

Thankfully, recent trends in trade show booths and custom exhibit design have made it easier than ever to make a splash without breaking the bank—if you plan your purchases wisely and work with a reputable trade show display company.

Not sure where to start? If you’re in the market for new trade show exhibits, look for trends that incorporate these key features:

* Portable – Is the trade show exhibit you’re considering going to be easy to transport and set up? A portable trade show exhibit helps reduce operating costs in a number of ways: lower transportation costs and drayage fees, shorter installation and dismantling time, and more flexibility in where and when you can use it. * Scalable – Can you reconfigure the trade show exhibit’s size as needed? For example, if you’re interested in a 20x20 exhibit, look for one that can scale down to 10x20 or 10x10. Think of it like stacking Legos—you can use your trade show exhibits in more ways and at a broader range of events because you can add or subtract elements where and when you need them. * Tech-Savvy – Today’s trade show exhibits are all about multimedia, so make sure you invest in a display that will work with elements like workstations, plasma screens and audio-visual presentations. * Attention-Getting – Does the trade show display you’re considering allow for large-scale, billboard-style graphics? Can you utilize innovative lighting? Do the colors, material and overall appearance draw the eye? A great trade show exhibit will invite attention and introduce your brand to the public.

Now that you know what to look for in your next trade show display, it’s time to learn about some of the great product lines out there today that will help you achieve these goals. LUMINENTS portable trade show exhibits

One of the highest quality, most innovative portable trade show exhibits on the market today is the LUMINENTS line by Exponents. Utilizing lightweight, modern materials like extruded aluminum, low-wattage halogen lighting and large-scale, eye-catching graphics, this trend incorporates both portability and scalability into an attention-getting, easy-to-use trade show exhibit.

Light, flexible and colorful, fabric trade show displays have also become increasingly popular in recent years, and for good reason. Fabric can be stretched, layered or twisted, creating a variety of shapes. You can even illuminate fabric trade show displays with colored lights for an artistic feel, or fading lights, which help create the illusion of movement. Plus, fabric trade show displays are flexible and lightweight, so you can create exhibits in all sizes and shapes.

Entasi fabric trade show displays

If you’re looking for a big graphic impact, the FabriMural line by Nomadic Display is a great fabric option. Or, for a unique look, check out the Entasi. With a vertical curve in its frame, it’s unlike any other fabric trade show display on the market.

Finally, hanging trade show signs is a trend that’s just beginning to take shape. Hanging signs will put your trade show booth in your visitors’ line of sight, helping them find your exhibit and drawing them to it.

No matter what type of trade show exhibit you choose for your company, remember to always choose a qualified, reputable trade show display company that will work with you to determine your needs, solidify your marketing message and bring the right visitors to your booth—because while trends come and go, polished, professional trade show exhibits never go out of style.

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