Utah SEO as Niche Marketing Example
By: ANDY ELIASON

The Internet has opened the doors to global marketing and commerce. Now anyone locked away in Middleofnowhere, Unheardofcountry can sell his or her hand-painted wooden clogs to the entire world. Or, more applicable to our discussion, a Utah SEO company could offer its services to companies in every hidden corner of the Internet.

And surely the money, clients, and global reputation will soon follow.

Surely.

And surely if that is the case, there would be no reason for a Utah SEO company to focus their efforts on a smaller niche market. Not when we could have an entire world lining up at our door to buy our hand-painted wooden clogs or SEO packages.

Luckily, we all know that if someone uses three “surelys” in as many paragraphs, we know that the internal logic of the statement is about to throw a cog.

Sometimes, as the glitz and glamor of “the big time” starts obscuring our vision, we stop seeing a number of opportunities that are right in front of us.

“SEO” or “search engine optimization” are highly competitive keywords, and while there's nothing wrong with shooting for the stars and hoping for all the traffic those keywords might lead to, you've got a long, hard road ahead before they begin to pay off.

Right now the top entries for “SEO” have been around for years and have accumulated hundreds of thousands of links. Not an easy mountain to climb, but when a keyword can receive more than a thousand searches a day it is a climb that just might be worth the effort.

It wont happen over night. But it could happen.

But what are you supposed to do until then?

There's always Utah SEO.

Or New York, or Sioux Falls, or wherever.

Do these city-specific/niche keywords receive the same searches as the larger, generalized keywords?

Not even close.

Utah SEO gets a paltry few searches. New York only gets a few more.

So is that worth it?

Absolutely.

Using keywords like New York or Utah SEO are great examples of effective niche Internet marketing. And the benefits are impressive, despite the low numbers.

Niche marketing is both cost effective and results oriented. By researching and identifying your target market or existing niche, you will be able to start taking advantage of marketing strategies that can take you up a mountain that isn't quite as daunting.

The big, generalized keywords can be dangerous beasts. No matter how much money and effort you put towards capturing them, they can somehow stay just beyond your reach for a very long time.

The localized, niche market keywords, on the other hand, can be just as tricky to capture, but for different reasons. Identification is the first step to getting a hold of it. You have to know exactly which of the smaller game is worth chasing down. Skillful keyword research and SEO implementation are essential to this process.

For example, while Utah SEO seems an obvious choice for a Utah company it may or may not be a good choice for SEO companies in Arizona, Idaho, or any other bordering state. Maybe they're close enough that Utah SEO would be a valid keyword. Or maybe they're not. Only extensive research into the niche will help you make that decision.

Or maybe you're a giant SEO company who wants to target every state. Again, this may work, depending on the overall marketing strategy. On the other hand, you might be decimating your target with an overpowered shotgun. In this case, they've missed the point of niche marketing and will likely find themselves in the same situation as if attempting to go after the larger beast.

But let us say that all the research has been done properly and you've decided that Utah SEO is worth targeting, despite the low search count. What can you expect as as a result? What is the point of targeting an apparently tiny niche?

The point is: do you want to sell hand-painted wooden clogs or SEO services, or do you just want to be seen as someone who has something to do with SEO (or hand-painted wooden clogs). Consider what your potential customers are looking for when they conduct a search. “SEO” searchers are likely to be looking for general information on the subject. “Utah SEO” searcher, on the other hand, would likely be someone looking for a local company they would feel comfortable doing business with.

These are the visitors who are likely to become actual customers. And in the end, which would you prefer, a thousand non-committal visitors, or five or six likely customers?

Andy Eliason is a writer at Main10, an Internet Marketing and Development company. If you'd like to learn more about niche Internet marketing or Utah SEO, visit their website or contact a representative.

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